Publishing & Going Live

Manage story statuses, evergreen stories, experiments, and traffic allocation.

Overview

Publishing controls whether users see your Stories. Stories have a simple status model: they are either offline or live.

Story Statuses

  • Offline - The Story is not visible to users
  • Live - The Story is active and visible to users based on traffic allocation

Evergreen vs Experiment Stories

Stories can be either evergreen or part of an experiment:

Evergreen Stories

  • Only one evergreen story can be live at any time
  • The evergreen story is your default - it's what users see when no experiment applies
  • Without a live evergreen story, no experiment stories can run

Experiment Stories

  • Multiple experiment stories can be live simultaneously
  • Each experiment receives a percentage of traffic
  • An evergreen story can also be assigned to an experiment
  • Minimum traffic: Each experiment must have at least 5% of traffic

Traffic Allocation

Traffic allocation determines what percentage of users see each story.

Rules

  • Total traffic always equals 100% (when an evergreen story is live)
  • If no evergreen story is live, traffic is 0% (no stories shown)
  • Traffic can go to:
    • 100% evergreen story (no experiments)
    • A combination of evergreen story + one or more experiments

Examples

No experiments running:

  • Evergreen: 100%

One experiment:

  • Evergreen: 70%
  • Experiment A: 30%

Two experiments:

  • Evergreen: 50%
  • Experiment A: 30%
  • Experiment B: 20%

Evergreen as an experiment variant:

  • Evergreen (as variant): 60%
  • Experiment A: 40%

When an Experiment Ends

When you conclude an experiment, traffic can be redistributed to:

  • 100% to the evergreen story
  • A new combination of evergreen story and remaining experiments

Publishing a Story

  1. Open your Story in the editor
  2. Click Publish in the top toolbar
  3. Configure traffic allocation if running experiments
  4. Your Story is now live

Making Changes to Live Stories

You can edit a published Story:

  1. Open the Story and make changes
  2. Click Publish Changes
  3. Updates are live immediately - no app update required

Changes take effect within seconds. Users currently viewing the Story see the old version until they restart.

Best Practices

  • Always have an evergreen story live before running experiments
  • Start experiments with small traffic (5-10%) and scale up
  • Monitor analytics after publishing changes

For Developers: See the Developer Documentation for SDK integration.